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A brand kit packages your brand’s identity — logos, colors, fonts, and brand imagery — so every generation in the workspace can draw from the same source. Build the kit once, then apply it wherever you create.

What’s in a kit

Each kit holds:
  • Logos — your marks in the formats you use.
  • Colors — the brand palette as hex values.
  • Fonts — the typefaces your brand sets its type in.
  • Brand images — reference imagery that captures the brand’s look.
Kits also carry a name and industry, which helps keep multiple kits organized when you work across brands.

Create a kit from a website

The fastest way to build a kit is to extract one. Paste a brand’s website URL into the Brand Kit page and Flowy pulls the logos, colors, fonts, and imagery from the site automatically. Extraction runs in the background — the kit shows as processing while it works, and you can keep using the dashboard in the meantime. If an extraction fails, retry it from the same card.

Review and edit

Open any kit to review what was captured. You can adjust the colors, fonts, and logos — add what the extraction missed, remove what doesn’t belong — then save your changes. Kits display in a grid or list, and deleting one asks for confirmation first.
How many brand kits you can keep depends on your plan. See Plans for what each tier includes.

Apply a kit on the canvas

Brand kits do their real work in the editor. Add a Brand Kit node to your canvas and connect it into your workflow so generations inherit your brand’s look. See Utility Nodes for how the node fits into a graph.
Kits are workspace-scoped: build one per brand, and every project in that workspace can use it.